“Excuse me, can you please tell me if I stink?” Believe it or not, I’ve said this more in the last few days than I have in my entire life…
Let me explain – at 12:30am on Wednesday night, I was taking my dog Casey out before we went to bed and he had an “encounter” with a skunk. As the great dog owner I am, I managed to walk directly into the spray myself in order to get my dog. To make matters worse, I brought him inside to clean him up (big no-no for those of you who have this experience in the future!) and managed to stink the rest of our house up. Dr. Robyn and I then proceeded to scrub Casey (unknowingly, spreading the skunk stench all over the dog and our master bathroom!) for the next hour or so.
Let’s just say that now I know what Hell smells like. I wasn’t sure how bad it was until I was walking down the baking aisle in our local supermarket (I had to buy baking soda to remove some stink), when I heard a young girl scream, “Mommy, What STINKS?” It got even better when her mom bent down, whispered in her ear, then pointed at ME! Ouch!
Understand that Dr. Robyn and I are both super-sensitive to smell…especially nasty ones. We’ve done as much as humanly possible to improve the “air quality” in our house…we’ve scrubbed every inch of our house, sprayed bottles and bottles of Fabreeze, thrown out anything that’s unsalvageable, done 25 loads of laundry, and I’m convinced that we are personally putting our dry cleaners kids through college. But still…we keep asking people, “Do I stink?” because we’re unable to even smell it anymore as we’ve become used to it!
This really got me thinking…what have you gotten used to in your business? Anything that stinks? Some of my personal coaching clients have shared with me that before we started working together, they got used to:
- Low new enrollment numbers
- High Quit Ratios / Lousy Student Retention
- Cruddy Marketing Strategy (or a complete lack thereof)
- Unprofessional or Disrespectful Staff Members
- Disrespectful Clients
- Negative Mindsets and Attitudes
Obviously, to get rid of some of these STINKERS, it usually takes Massive Action. The problem I’ve seen however, is that most people get completely overwhelmed by the need for Massive Action…SO…here’s a suggestion that I got from my coach that works well for me and actually accumulates into Success!
What is the smallest and easiest action you can take RIGHT NOW to move you closer to your goal? Do it right now. Then once you’re done, ask yourself the same question and again, do it right now. What you’ll find is that by staying in constant motion and implementing small improvements on a consistent and regular basis, you’ll get rid of the STINKERS and find the success you deserve!
In the next few weeks, I’m going to share some information with you about an opportunity I’ve created to help you achieve this very success. Stay tuned!
Gotta go shower…again!
Jason M. Silverman
P.S. If you haven’t yet taken advantage of Dr. Robyn’s new Power Moment – YOU ARE MAKING A MISTAKE! Sign up for FREE by clicking here!
Filed under: General, General Business, School Growth | Tagged: Enrollment, Jason Silverman, Marketing Strategy, Student Retention, success | Leave a comment »
