Investing in Yourself – Success Lesson #1

Greetings All~

I just got off the phone with one of our Platinum Level Powerful Words Clients and I’m grinning from ear to ear because…well…she gets it. “What exactly does she get?” you ask. The conversation though brief, was very telling. She basically told me that she realized she had a “Marketing Weakness” that she needed to fix IMMEDIATELY if not sooner. She wanted to know exactly what I would do if I were her and wanted to fix this problem. My answer was simple, “You need somebody to show you EXACTLY what to do so that you can learn it and do it. It’s time to invest in yourself so you can enjoy the return in the near future!” and that’s actually Success Lesson #1.

Investing in your own Continuing Education

Before we dive into it though, I have to ask you the following questions (and be honest with your answers!):

1.) How do you view education – as an expense or as an investment?

2.) How often do you seek out an expert or a mentor to help you to build your own knowledge or expertise?

3.) What is the COST of not being educated?

The answers to the above questions can be very telling. As many of you know, both Dr. Robyn and I are ALWAYS participating in some form of continuing education to further our knowledge about something. It’s just the way we live – and it’s continually paying us back…in spades!

I personally view education and knowledge as one of the best investments you can make in yourself. I’ve never viewed it as an expense…and I never will. Now, I’m not saying to go out and invest in a course that will keep you from paying your rent this month, please don’t misunderstand me! You need to be able to chart out what you’re going to work on and then go after it. Many of our current Platinum Level clients actually started out as Silver Level Members…they got a taste of knowledge and wanted more…so they upgraded themselves to Gold Level…then they wanted more so they stepped up to Platinum Level. It’s only natural to want the highest level of knowledge you can get your hands on, isn’t it?

Here’s a quick story for you. I was recently at the Glazer / Kennedy Marketing Super Conference in Nashville, TN. If you look at the numbers, you might think I’m crazy. The fee for the seminar was about $2,000, my airfare was an additional $600, my hotel was about $750, and heaven only knows what I spent on food. That’s over $3,300! And ya know what? I easily got that value in information and knowledge within the first 30 minutes of the first workshop. I listened to Dan Kennedy, my marketing mentor share his experience about a mistake he made (that I will now avoid) that cost him close to $50,000. Wow. Talk about a good investment! My numbers tell me that I invested $3,300 to save $50,000 – and that was just in the first 1/2 hour! Another fine investment if I do say so myself 🙂

Dan Kennedy and Jason M. Silverman at the 2008 Marketing SuperConference!

So – when was the last time you invested in YOU? Are you becoming concerned about all the recent fears regarding the economy? I certainly hope you are comfortable with your ability to market effectively, as that’s going to be the difference between the schools that can weather this storm and the schools that go out of business.

Many people know that I recently finished cleaning up the recordings of my Best Year Ever tele-coaching intensive course and am considering making it available to those interested in it. During this course, I personally walked my students through the most effective ways to turn their website into an automatic marketing machine, the 3 step system for jump-starting their new student count, how to avoid underpricing your services, and a whole bunch more. If you’re interested in these recordings as well as the written transcriptions, please send me an e-mail and I’ll get you all of the details.

Investing in Yourself…don’t ignore this lesson. Remember, your business will only improve when YOU improve.

Here’s to Massive Improvement and Massive Success!

Best Regards,

Jason M. Silverman

Executive Director / Marketing Director

POWerful Words Character Development

Cool Tool to Build Traffic and Google Rankings!

I am always on the hunt for marketing systems that will make my life easier and our business stronger. Over the years I’ve invested a nice chunk of change to test drive a host of different tools and today, I’d like to share one with you that absolutely LOVE!

About 6 months ago while at one of my Master Mind Meetings, one of my friends told me about a service called “SubmitYourArticle.com” He told me that he had been using it to help build traffic to his site as well as increase his online presence in Google. Like most other things I hear, I was pretty skeptical – most things, I’ve learned, are usually NOT what they claim to be. So…I did nothing…except file the information away in the back of my mind.

Now, fast-forward 5 months…Dr. Robyn and I are having a conversation about our plans for growth and one of the points on the agenda is to start using Article Marketing as a tool for Powerful Words as well as some of our other interests. For those of you who don’t yet know about article marketing – it’s pretty straight forward – there are a zillion different “article banks” on the internet that provide Free articles to anybody that want them (folks with websites, newsletters, ezines, etc.).

Now, you might be wondering why giving away articles would help grow a business or an internet presence…well – the beauty of all of the articles you provide is the little resource box at the end. You know…the one that says;

“Dr. Robyn Silverman is a child development specialist, success coach, and parenting expert. Known as “The Character Queen,” she’s the creator of the Powerful Words Character Toolkit, a character-building program for children’s activity centers and families. For more information, or to contact Dr. Robyn, please visit http://www.DrRobynSilverman.com or to take part in her Powerful Parenting Blog, visit http://www.DrRobynsBlog.com

This little box provides links back to your site which generates traffic…and hopefully interested prospects!!!

I started to research all of the different article banks on the internet and my mind started to swim – there are a gazillion of ’em. The time I’d spend submitting to all of them would prohibit me from doing anything else…so…I took a good look at submityourarticle.com and fell in love with it. I won’t bore ya with all of the details about how it works…if ya wanna learn about that – simply click on the link and check it out (I strongly urge anybody that wants more webtraffic, more google rankings, more clients, and more profit to do so IMMEDIATELY!), however, I will share some interesting statistics with you:

sumbityourarticle

We started using the service on March 1st 2008. So far, we’ve submitted 5 articles (you’re permitted to submit 8 per month). These are our results:

The 5 articles have been re-published 90 times. The 5 articles have been viewed (only on the one site we submitted them) 200 times. 64 people have subscribed to Dr. Robyn’s Free Article Feed!

If you want to see the results for yourself – simply go to google and enter “dr robyn silverman” and see how many pages pop up!

How would something like this help you? Well…imagine a parent searching for an activity for their child – they google something like “your town gymnastics” or “your town martial arts” or “your town dance”, etc. Now imagine that when they googled, they saw 10-15 pages of listings of different articles you’ve written…makes you an expert, doesn’t it? Odds are, they’ll click over to your school’s website…hopefully it’s a prospecting site that captures their information, and immediately and automatically starts the marketing process! (wow..this is a whole different post for another day)

In any case, we are firm believers that this service is helpful – make your own decision – I’m sure you’ll find it insightful!

best regards,

Jason M. Silverman

POWerful Words Character Development

New Checklist to Ensure Success

Greetings All~

As most people know about me, I’m a big fan of systems. That being the case, I’ve just created a great checklist for brand new POWerful Words clients to ensure that they quickly, easily, painlessly, and properly implement our system in their school(s).

implementationchecklist.jpg

Most of our clients believe in Constant and Never Ending Improvement…So… I thought
you might be interested in a copy of this checklist to make sure that YOU have implemented everything successfully as well! If you’re interested, shoot me an e-mail (Current Client ONLY) and I’ll get it to you for free – ASAP!

Many of my personal coaching clients find it useful to create checklists for every job that gets done at their school. It’s a fantastic way to create a system that your staff can easily follow every single day. I’d be interested in seeing what types of systems you’ve built for your school – if you feel that you’ve got a helpful checklisted system that the Powerful Words family would benefit from, please take a moment to either post it here or e-mail it to me so that I can help everybody to succeed!
Also, for some reason, a bunch of clients have told me that they are not receiving our monthly Snail Mail Newsletter – can you please confirm that you got this month’s newsletter? (you can comment online here, or drop me an e-mail!)

Best regards,

Jason M. Silverman
Executive Director
POWerful Words Character Development

P.S. Have you signed up for Dr. Robyn’s new weekly audio newsletter at http://www.PowerMoment.com?