Investing in Yourself – Success Lesson #1

Greetings All~

I just got off the phone with one of our Platinum Level Powerful Words Clients and I’m grinning from ear to ear because…well…she gets it. “What exactly does she get?” you ask. The conversation though brief, was very telling. She basically told me that she realized she had a “Marketing Weakness” that she needed to fix IMMEDIATELY if not sooner. She wanted to know exactly what I would do if I were her and wanted to fix this problem. My answer was simple, “You need somebody to show you EXACTLY what to do so that you can learn it and do it. It’s time to invest in yourself so you can enjoy the return in the near future!” and that’s actually Success Lesson #1.

Investing in your own Continuing Education

Before we dive into it though, I have to ask you the following questions (and be honest with your answers!):

1.) How do you view education – as an expense or as an investment?

2.) How often do you seek out an expert or a mentor to help you to build your own knowledge or expertise?

3.) What is the COST of not being educated?

The answers to the above questions can be very telling. As many of you know, both Dr. Robyn and I are ALWAYS participating in some form of continuing education to further our knowledge about something. It’s just the way we live – and it’s continually paying us back…in spades!

I personally view education and knowledge as one of the best investments you can make in yourself. I’ve never viewed it as an expense…and I never will. Now, I’m not saying to go out and invest in a course that will keep you from paying your rent this month, please don’t misunderstand me! You need to be able to chart out what you’re going to work on and then go after it. Many of our current Platinum Level clients actually started out as Silver Level Members…they got a taste of knowledge and wanted more…so they upgraded themselves to Gold Level…then they wanted more so they stepped up to Platinum Level. It’s only natural to want the highest level of knowledge you can get your hands on, isn’t it?

Here’s a quick story for you. I was recently at the Glazer / Kennedy Marketing Super Conference in Nashville, TN. If you look at the numbers, you might think I’m crazy. The fee for the seminar was about $2,000, my airfare was an additional $600, my hotel was about $750, and heaven only knows what I spent on food. That’s over $3,300! And ya know what? I easily got that value in information and knowledge within the first 30 minutes of the first workshop. I listened to Dan Kennedy, my marketing mentor share his experience about a mistake he made (that I will now avoid) that cost him close to $50,000. Wow. Talk about a good investment! My numbers tell me that I invested $3,300 to save $50,000 – and that was just in the first 1/2 hour! Another fine investment if I do say so myself 🙂

Dan Kennedy and Jason M. Silverman at the 2008 Marketing SuperConference!

So – when was the last time you invested in YOU? Are you becoming concerned about all the recent fears regarding the economy? I certainly hope you are comfortable with your ability to market effectively, as that’s going to be the difference between the schools that can weather this storm and the schools that go out of business.

Many people know that I recently finished cleaning up the recordings of my Best Year Ever tele-coaching intensive course and am considering making it available to those interested in it. During this course, I personally walked my students through the most effective ways to turn their website into an automatic marketing machine, the 3 step system for jump-starting their new student count, how to avoid underpricing your services, and a whole bunch more. If you’re interested in these recordings as well as the written transcriptions, please send me an e-mail and I’ll get you all of the details.

Investing in Yourself…don’t ignore this lesson. Remember, your business will only improve when YOU improve.

Here’s to Massive Improvement and Massive Success!

Best Regards,

Jason M. Silverman

Executive Director / Marketing Director

POWerful Words Character Development

Checking in from Nashville, TN

Greetings All~

I’m here at the Gaylord Opryland Hotel in Nashville, TN for the Dan Kennedy Marketing SuperConference!  This place is amazing – it’s HUGE…I have to say that it makes the MGM Grand in Las Vegas feel small 🙂

opryland

 This picture was taken INSIDE!  It’s like a mini-city here!

I thought I’d check in and say hello and let you know that I’ll be coming back with some amazing new information for all of our Powerful Words Clients…case in point, I met some people on the plane down here that I believe could help you to continue to grow your schools…more info about that in my next post.  Gotta go to bed – we have an early start tomorrow!

Have a Powerful Day!

Jason M. Silverman

Powerful Words Character Development

Cool Tool to Build Traffic and Google Rankings!

I am always on the hunt for marketing systems that will make my life easier and our business stronger. Over the years I’ve invested a nice chunk of change to test drive a host of different tools and today, I’d like to share one with you that absolutely LOVE!

About 6 months ago while at one of my Master Mind Meetings, one of my friends told me about a service called “SubmitYourArticle.com” He told me that he had been using it to help build traffic to his site as well as increase his online presence in Google. Like most other things I hear, I was pretty skeptical – most things, I’ve learned, are usually NOT what they claim to be. So…I did nothing…except file the information away in the back of my mind.

Now, fast-forward 5 months…Dr. Robyn and I are having a conversation about our plans for growth and one of the points on the agenda is to start using Article Marketing as a tool for Powerful Words as well as some of our other interests. For those of you who don’t yet know about article marketing – it’s pretty straight forward – there are a zillion different “article banks” on the internet that provide Free articles to anybody that want them (folks with websites, newsletters, ezines, etc.).

Now, you might be wondering why giving away articles would help grow a business or an internet presence…well – the beauty of all of the articles you provide is the little resource box at the end. You know…the one that says;

“Dr. Robyn Silverman is a child development specialist, success coach, and parenting expert. Known as “The Character Queen,” she’s the creator of the Powerful Words Character Toolkit, a character-building program for children’s activity centers and families. For more information, or to contact Dr. Robyn, please visit http://www.DrRobynSilverman.com or to take part in her Powerful Parenting Blog, visit http://www.DrRobynsBlog.com

This little box provides links back to your site which generates traffic…and hopefully interested prospects!!!

I started to research all of the different article banks on the internet and my mind started to swim – there are a gazillion of ’em. The time I’d spend submitting to all of them would prohibit me from doing anything else…so…I took a good look at submityourarticle.com and fell in love with it. I won’t bore ya with all of the details about how it works…if ya wanna learn about that – simply click on the link and check it out (I strongly urge anybody that wants more webtraffic, more google rankings, more clients, and more profit to do so IMMEDIATELY!), however, I will share some interesting statistics with you:

sumbityourarticle

We started using the service on March 1st 2008. So far, we’ve submitted 5 articles (you’re permitted to submit 8 per month). These are our results:

The 5 articles have been re-published 90 times. The 5 articles have been viewed (only on the one site we submitted them) 200 times. 64 people have subscribed to Dr. Robyn’s Free Article Feed!

If you want to see the results for yourself – simply go to google and enter “dr robyn silverman” and see how many pages pop up!

How would something like this help you? Well…imagine a parent searching for an activity for their child – they google something like “your town gymnastics” or “your town martial arts” or “your town dance”, etc. Now imagine that when they googled, they saw 10-15 pages of listings of different articles you’ve written…makes you an expert, doesn’t it? Odds are, they’ll click over to your school’s website…hopefully it’s a prospecting site that captures their information, and immediately and automatically starts the marketing process! (wow..this is a whole different post for another day)

In any case, we are firm believers that this service is helpful – make your own decision – I’m sure you’ll find it insightful!

best regards,

Jason M. Silverman

POWerful Words Character Development

Birthday Specials for Everyone!

birthday image

Happy Birthday…to Me!!! Yup, it’s that time again – I’m excited to say that I’m another year better, another year smarter, and another year closer to reaching all of my goals!

As many of you know, I always like to GIVE a birthday present on my birthday to others…with Gratitude month coming up shortly, it helps me to stay focused on how much we appreciate the amazing people we consider the Powerful Words Family.

So…this year, I’ve got a couple of goodies for you – feel free to take advantage of all of them or just one of ‘em!

1.) a FREE Hardcover Edition of The One Minute Millionaire by Mark Victor Hanson and Robert Allen.(value $23 + shipping) If you’d like me to send this to you, all I ask is that you send us an e-mail telling us what your favorite thing about POWerful Words is and exactly how it’s helped you to make your school more successful. If you’d feel more comfortable just recording it on the phone, here’s the number to dial – 1-800-609-9006 x9456

2.) 100 FREE Powerful Words “Thank You” Post Cards $59.97 value (perfect for Gratitude Month) with the purchase of any POWerful Words Banner:

Click Here to buy a Powerful Words – Your Academy Changes Lives Banner –

Click Here to buy a Teacher Appreciation Week Banner –

3.) Buy 500 Postcards, get 500 Postcards FREE!

Click Here if you live in the USA

Click Here if you don’t live in the USA

4.) Free Marketing Coaching Session (Value $500) with upgrade from Gold to Platinum Level Membership (to take advantage…contact me at 877-769-3799)

5.) Free Million Dollar Idea – check out this youtube video that one of our member schools did today…this video is like a mini-commercial floating around on the internet bringing traffic to their site and interested students to their doors – I can’t wait to see your video!

Alright folks – this offer is good until Monday, March 24, 2008 because I know most people won’t be checking their e-mails over this holiday weekend.

Dr. Robyn is whisking me away to a nice dinner and then a show at a comedy club – I’ve always felt that laughter is a gift in and of itself.

I hope this year is bringing you closer to all of your hopes and dreams!

Warm regards,

Jason

Jason M. Silverman

Executive Director/Marketing Director

POWerful Words Character Development

What Stinks?

“Excuse me, can you please tell me if I stink?” Believe it or not, I’ve said this more in the last few days than I have in my entire life…

Skunk

Let me explain – at 12:30am on Wednesday night, I was taking my dog Casey out before we went to bed and he had an “encounter” with a skunk. As the great dog owner I am, I managed to walk directly into the spray myself in order to get my dog. To make matters worse, I brought him inside to clean him up (big no-no for those of you who have this experience in the future!) and managed to stink the rest of our house up. Dr. Robyn and I then proceeded to scrub Casey (unknowingly, spreading the skunk stench all over the dog and our master bathroom!) for the next hour or so.

Let’s just say that now I know what Hell smells like. I wasn’t sure how bad it was until I was walking down the baking aisle in our local supermarket (I had to buy baking soda to remove some stink), when I heard a young girl scream, “Mommy, What STINKS?” It got even better when her mom bent down, whispered in her ear, then pointed at ME! Ouch!

Understand that Dr. Robyn and I are both super-sensitive to smell…especially nasty ones. We’ve done as much as humanly possible to improve the “air quality” in our house…we’ve scrubbed every inch of our house, sprayed bottles and bottles of Fabreeze, thrown out anything that’s unsalvageable, done 25 loads of laundry, and I’m convinced that we are personally putting our dry cleaners kids through college. But still…we keep asking people, “Do I stink?” because we’re unable to even smell it anymore as we’ve become used to it!

This really got me thinking…what have you gotten used to in your business? Anything that stinks? Some of my personal coaching clients have shared with me that before we started working together, they got used to:

  • Low new enrollment numbers
  • High Quit Ratios / Lousy Student Retention
  • Cruddy Marketing Strategy (or a complete lack thereof)
  • Unprofessional or Disrespectful Staff Members
  • Disrespectful Clients
  • Negative Mindsets and Attitudes

Obviously, to get rid of some of these STINKERS, it usually takes Massive Action. The problem I’ve seen however, is that most people get completely overwhelmed by the need for Massive Action…SO…here’s a suggestion that I got from my coach that works well for me and actually accumulates into Success!

What is the smallest and easiest action you can take RIGHT NOW to move you closer to your goal? Do it right now. Then once you’re done, ask yourself the same question and again, do it right now. What you’ll find is that by staying in constant motion and implementing small improvements on a consistent and regular basis, you’ll get rid of the STINKERS and find the success you deserve!

In the next few weeks, I’m going to share some information with you about an opportunity I’ve created to help you achieve this very success. Stay tuned!

Gotta go shower…again!

Jason M. Silverman

P.S. If you haven’t yet taken advantage of Dr. Robyn’s new Power Moment – YOU ARE MAKING A MISTAKE! Sign up for FREE by clicking here!