Investing in Yourself – Success Lesson #1

Greetings All~

I just got off the phone with one of our Platinum Level Powerful Words Clients and I’m grinning from ear to ear because…well…she gets it. “What exactly does she get?” you ask. The conversation though brief, was very telling. She basically told me that she realized she had a “Marketing Weakness” that she needed to fix IMMEDIATELY if not sooner. She wanted to know exactly what I would do if I were her and wanted to fix this problem. My answer was simple, “You need somebody to show you EXACTLY what to do so that you can learn it and do it. It’s time to invest in yourself so you can enjoy the return in the near future!” and that’s actually Success Lesson #1.

Investing in your own Continuing Education

Before we dive into it though, I have to ask you the following questions (and be honest with your answers!):

1.) How do you view education – as an expense or as an investment?

2.) How often do you seek out an expert or a mentor to help you to build your own knowledge or expertise?

3.) What is the COST of not being educated?

The answers to the above questions can be very telling. As many of you know, both Dr. Robyn and I are ALWAYS participating in some form of continuing education to further our knowledge about something. It’s just the way we live – and it’s continually paying us back…in spades!

I personally view education and knowledge as one of the best investments you can make in yourself. I’ve never viewed it as an expense…and I never will. Now, I’m not saying to go out and invest in a course that will keep you from paying your rent this month, please don’t misunderstand me! You need to be able to chart out what you’re going to work on and then go after it. Many of our current Platinum Level clients actually started out as Silver Level Members…they got a taste of knowledge and wanted more…so they upgraded themselves to Gold Level…then they wanted more so they stepped up to Platinum Level. It’s only natural to want the highest level of knowledge you can get your hands on, isn’t it?

Here’s a quick story for you. I was recently at the Glazer / Kennedy Marketing Super Conference in Nashville, TN. If you look at the numbers, you might think I’m crazy. The fee for the seminar was about $2,000, my airfare was an additional $600, my hotel was about $750, and heaven only knows what I spent on food. That’s over $3,300! And ya know what? I easily got that value in information and knowledge within the first 30 minutes of the first workshop. I listened to Dan Kennedy, my marketing mentor share his experience about a mistake he made (that I will now avoid) that cost him close to $50,000. Wow. Talk about a good investment! My numbers tell me that I invested $3,300 to save $50,000 – and that was just in the first 1/2 hour! Another fine investment if I do say so myself 🙂

Dan Kennedy and Jason M. Silverman at the 2008 Marketing SuperConference!

So – when was the last time you invested in YOU? Are you becoming concerned about all the recent fears regarding the economy? I certainly hope you are comfortable with your ability to market effectively, as that’s going to be the difference between the schools that can weather this storm and the schools that go out of business.

Many people know that I recently finished cleaning up the recordings of my Best Year Ever tele-coaching intensive course and am considering making it available to those interested in it. During this course, I personally walked my students through the most effective ways to turn their website into an automatic marketing machine, the 3 step system for jump-starting their new student count, how to avoid underpricing your services, and a whole bunch more. If you’re interested in these recordings as well as the written transcriptions, please send me an e-mail and I’ll get you all of the details.

Investing in Yourself…don’t ignore this lesson. Remember, your business will only improve when YOU improve.

Here’s to Massive Improvement and Massive Success!

Best Regards,

Jason M. Silverman

Executive Director / Marketing Director

POWerful Words Character Development

How I saved time, effort and money today…

money pile

OK – I’ve gotta share this with you as I am really excited. Those of you who know me, know that I am forever on the search for systems that will make running our businesses easier and more profitable. Well…tonight, I just took advantage of one of these types of systems.

Most school owners have some form of financial systems in place to record all of their accounting / book keeping needs. I always did. For years, I’ve been using Intuit’s Quickbooks Software – if memory serves me correctly, I think I bought Quickbooks 98 way back when and have been using their software ever since. It’s pretty easy, and most importantly, my accountant has always been able to come to my office once per month to close our books the right way using it.

This was all well and good…HOWEVER, I no longer have a physical “OFFICE” anymore! Once we sold our martial arts school, my office became our house (actually, most days I can be found at our public library in one of the study rooms – it’s perfect…if I could just convince the librarians to allow me to set up a coffee maker, it would be perfect!) and in order for my accountant to close our books, I had to burn the file to a cd and either send it to her or deliver it to her – during the time she was working on it however, I was unable to use my accounting software! This was clearly a problem. So…

After doing just a little bit of research, I’ve decided to take advantage of Quickbooks Online Edition and I have to tell you, that it’s worth looking into for everybody. Here are the reasons I like it:

  1. I have access to my financials from anyplace I can log on to the internet
  2. My accountant can login from her office without needing ANYTHING from me!
  3. I just linked my online banking to this program and now all of my transactions (that I used to pay my accountant to enter for me) are automatically input FOR FREE! (well, I do pay a monthly fee for the whole service…but it’s a lot less than I paid my accountant to enter this stuff for me!)
  4. I just linked my credit card to this program and now all of my purchases are automatically input for FREE as well – one of my least favorite things to do is enter my credit card statement into Quickbooks – so this is especially cool!

So why I am writing about this on a blog? Good question! I am convinced that most business owners are usually so busy working in their businesses, that they rarely, if ever, take the time to “find a better tool” that will save them time, effort, and money. My friends, this is that kind of tool.

Click here to Check Out This Software!

I hope you find it as helpful as I did!

Massive Success!

Jason M. Silverman

Sometimes doing GOOD helps you to do WELL!

Greetings All,

We’ve got a blizzard going on in New England right now! I really do love seeing how beautiful everything looks when draped in a white blanket of snow…I might think differently tomorrow when I have to dig out our cars.

Many of you know that Dr. Robyn and I believe that giving back is an important part of our lives. In addition to many other charitable events and donations that we take part in, every year, we make a nice donation to the North Shore Animal League in New York the place where we we adopted our fantastic Sheppard / Finnish Spitz mix Casey from 7 years ago. He’s pictured below…pretty darn cute, don’t ya think? It makes us happy to know that we are able to help them help many other animals who are also in need.

caseysmile2.jpg

Well, I was speaking with one of my best friends the other night…Platinum Level Member Christopher Herrman of Alpha Martial Arts in Seattle when he shared something with me that made me proud to be his friend. I asked him to write a little bit about what he told me so that I can share it with all of our readers…so here it is…

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Hi Jason,

I started volunteering at the Seattle Animal Shelter (SAS) in September of 2007 after completing an orientation and 2 training courses. I walk dogs every Tuesday morning from 9:00-11:30am (rain or shine) and it’s a great experience. I had been looking for a volunteer opportunity that suited me and my schedule and this has worked out better than I had anticipated!

In addition to spending time with the dogs, exercising and socializing them, volunteering at the SAS has given me time to think. For 2 1/2 hours every week I have time to think about my business, my relationships, and anything else that comes to mind. The time away from my school has improved my business and helped balance my life.

To me, a big part of being a Black Belt is giving back — not just to my students, but to my community as well. This is the first time I have consistently volunteered and it is an incredibly rewarding experience. I would encourage anyone who has an interest in volunteering to find an opportunity that suits them and go for it!

Sincerely,

Chris Herrman

 Chris Herrman and 

I think it’s great that while Chris is out there doing good for the world, he’s also helping his business to do well. I find it brilliant that he realizes that the time spent away from his business helping others, actually helps him to find the balance so necessary for success. Chris you’re an inspiration! You Rock!

Have a fantastic weekend folks!

Best regards,

Jason M. Silverman