Powerful Parenting Blog

Hello everyone!

If you’re a powerful parent, please go to Dr. Robyn’s Blog which is created just for you!

See you there!

Dr. Robyn and Jason Silverman

A Really Cool Video…Let the motion create emotion!

Greetings All,

I found this awesome youtube clip on Platinum Level Powerful Words Client – Chris Herrman’s Website and thought you’d enjoy it. Isn’t it amazing how a video like this can cause you to experience such distinct emotions? How did you feel while watching it? What kind of video could you post on your site that causes your prospects and students to feel the way you want them to feel…inspired, excited, welcomed, etc.?

Enjoy folks – hope you’re having a great weekend…it’s a thousand degrees here in Boston!

best regards,

Jason M. Silverman

Powerful Words Character Development

Teacher Appreciation Week Success Stories…

Greetings All,

Well, we’re starting to get some amazing feedback from many of our Powerful Words member schools about their Teacher Appreciation Week Events. We’d love to hear and share your stories as well – so please let us know how it went (videos, and pictures are always appreciated!!!)

Success Story #1:

Evon Thornton from East West Martial Arts in Chestertown, MD called me last week to tell me how exciting her teacher Appreciation Week was…She had 26 school teachers attend AND 4 School Principles!!! WOW! This was all done with a relatively small enrollment…it just goes to show that Mrs. Thornton obviously teaches with passion and has some raving fan students that wanted to show their gratitude to their teachers. Well done Evon!

Success Story #2:

Mike Brooks from Zandri’s Martial Arts (a very smart marketer) shared these YouTube videos with us to show how well his teacher appreciation week went…the videos speak for themselves! Well done Mike!

You can (and should) read more at Mike’s Blog by clicking Here and Here

As many of my personal coaching clients know, I am a big fan of using YouTube video to help enhance your school’s google rankings in addition to creating a BUZZ at your school.

I’ll update you soon with more success stories about Teacher Appreciation Week!

best regards,

Jason M. Silverman

Powerful Words Character Development

A Quick Gratitude Post…

Greetings All,

I’d like to share a fabulous e-mail that we received about Gratitude Month and it’s effect on an instructor and school owner…Please forward us your best gratitude story for the month!

best,

Jason M. Silverman

———-

Hi Jason and Dr. Robyn,

I have a story for you! We did not actually celebrate Teacher Appreciation Week this year, but I did mention it to my classes on Monday and Tuesday. I recommended to the kids that this was a great time to show their gratitude to their favorite teachers with more than saying “Thank You.”

On Thursday, I received a small rose plant and a hand-made card (by an almost 5 year-old) that said “Dear Ma’am, Thank you for teaching us.” It was signed by all four members of the family that trains with us. Dad and older brother are advanced students, and mom and little brother are beginners. After the beginner class (while Dad and Big Bro were training) I noticed Mom and Little Bro working on an art project while they waited for the other two. Mom was telling the little guy how to spell “Dear Mr. Pete.” Then I heard her say “well… what do you like to do with him?” When I walked over on a break, he had written on another home-made card “Dear Mr. Pete. Thank you for playing with me.”

Thank you so much. I know what it meant to me to receive that hand-made card, and it’s so amazing that because of our program, at least two other teachers got the same smile. It never ceases to amaze me how much *I* learn from the Word of the Month program.

Cheers!

Kristin C. Quintana
Owner, Chief Instructor
Kuk Sool Won(tm) of Menlo Park

Bullying Video Game for Kids: Violence and Media

A portion of this article was posted on Dr. Robyn’s Powerful Parenting Blog as a service to Powerful Words Member Schools.

After writing about the prevalence of bullying in our schools yesterday and alluding to the violence in video games, I wanted to bring something to your attention. Here is an example of an enhanced, newly re-released addition of the “Bully” video game that came out last month. It focuses on bullying and violence in schools.

The One Side of the Argument

In the game, the main character, age 15, uses violence to deal with bullies in school. He is described by the makers as “Jimmy Hopkins, a teenager who’s been expelled from every school he’s ever attended.” The player gets points when Jimmy kisses girls, plays pranks on teachers and beats up his enemies. Believe me, I wish I was kidding.

Especially after several examples of YouTube videos showing bullying, a video game promoting violence in school is disturbing. While no guns are used or blood shed (thank goodness), it certainly isn’t a calm day at Bullworth academy.

This is the kind of media that makes parents believe that martial arts is bad for children– the main character in this game learns some of his moves in wrestling class. Those of you who teach grappling, wrestling and judo know that the aim is NOT to teach children and teens to fight.

The game has been suspended in Brazil and has received a lot of negative publicity in the US, Australia, and the UK.

While some gamers actually say that bullying is not glorified in “Bully,” what they are neglecting to acknowledge is that the game adds to the number of acts of violence that a child sees and virtually “experiences” during a typical day.

As we know from extensive research, the average person has viewed around 200,000 acts of violence by the time he reaches 18 years of age. In addition, research has shown that repeated exposure to violence in media can indeed make children and teens more violent and aggressive. It does have an effect on their brains, perhaps temporarily, and what may be the effects over time?

Children’s viewing of violent TV shows, their identification with aggressive same-sex TV characters, and their perceptions that TV violence is realistic are all linked to later aggression as young adults, for both males and females…Results show that men who were high TV-violence viewers as children were significantly more likely to have pushed, grabbed or shoved their spouses, to have responded to an insult by shoving a person, to have been convicted of a crime and to have committed a moving traffic violation. Such men, for example, had been convicted of crimes at over three times the rate of other men.

–Huesmann et al, University of Michigan

The Other Side of the Argument

With every point of view, there’s an opposite one. This topic certainly seems to ruffle some feathers.

The makers are quick to underscore the positive side of “Bully.” Namely, actions do have consequences. If you stay out past curfew, the screen will blur and you’ll become sleepy. Then you’ll pass out. If you skip a class, a group of adults will voice their disapproval. And the incentive for attending the twice a day classes? Your character may get an enhanced ability to flirt with girls or a great recipe to make stink bombs and other prank devices.

Oh, good.

Interestingly, the makers didn’t make a feature that allows the students to post their beatings up on YouTube.

Seriously though, old friends, Dr. Larry Kutner and Dr. Cheryl Olson of the Harvard Medical School Center for Mental Health and Media (and authors of Grand Theft Childhood), performed extensive research that actually supported the playing of video games like “Bully.” They found that that after several years of study that (1) the claims that violent games= violent children was unsupported; (2) Only kids who played over 15 hours of violent video games may be affected; (3) Kids who didn’t play video games at all might be at risk of having low social competency; (4) Kids who play video games have the ability to test new skills and make mistakes and correct them in a fantasy world. Check out this interview with them. (Thank you to Amy of Shaping Youth for the great link).

The big concern that playing violent video games will turn your child violent…there is absolutely no evidence of that…if you look at the violent crimes of teenagers over the last several years its gone down and down significantly and if you look at video game playing, it;s gone up and up significantly.

— Dr. Lawrence Kutner

Reaction

I have to admit, even after reading the research, I’m still unsettled about this– intuitively, I’m just not into the idea of children and teens playing violent games. How does it serve? It seems so counterintuitive that I just can’t endorse it. I mean, what ever happened to Monopoly and Operation? It sounds to me like we still have more research to do. And is it OK that kids who play video games for over 15 hours per week are, in fact, negatively affected? I don’t think so. What do you think?

My verdict?

Perhaps we should send next month’s Powerful Words curriculum to Bullworth academy? It looks like they need a little help in the area of compassion. I certainly stand behind that intervention.

Here’s to you,

Investing in Yourself – Success Lesson #1

Greetings All~

I just got off the phone with one of our Platinum Level Powerful Words Clients and I’m grinning from ear to ear because…well…she gets it. “What exactly does she get?” you ask. The conversation though brief, was very telling. She basically told me that she realized she had a “Marketing Weakness” that she needed to fix IMMEDIATELY if not sooner. She wanted to know exactly what I would do if I were her and wanted to fix this problem. My answer was simple, “You need somebody to show you EXACTLY what to do so that you can learn it and do it. It’s time to invest in yourself so you can enjoy the return in the near future!” and that’s actually Success Lesson #1.

Investing in your own Continuing Education

Before we dive into it though, I have to ask you the following questions (and be honest with your answers!):

1.) How do you view education – as an expense or as an investment?

2.) How often do you seek out an expert or a mentor to help you to build your own knowledge or expertise?

3.) What is the COST of not being educated?

The answers to the above questions can be very telling. As many of you know, both Dr. Robyn and I are ALWAYS participating in some form of continuing education to further our knowledge about something. It’s just the way we live – and it’s continually paying us back…in spades!

I personally view education and knowledge as one of the best investments you can make in yourself. I’ve never viewed it as an expense…and I never will. Now, I’m not saying to go out and invest in a course that will keep you from paying your rent this month, please don’t misunderstand me! You need to be able to chart out what you’re going to work on and then go after it. Many of our current Platinum Level clients actually started out as Silver Level Members…they got a taste of knowledge and wanted more…so they upgraded themselves to Gold Level…then they wanted more so they stepped up to Platinum Level. It’s only natural to want the highest level of knowledge you can get your hands on, isn’t it?

Here’s a quick story for you. I was recently at the Glazer / Kennedy Marketing Super Conference in Nashville, TN. If you look at the numbers, you might think I’m crazy. The fee for the seminar was about $2,000, my airfare was an additional $600, my hotel was about $750, and heaven only knows what I spent on food. That’s over $3,300! And ya know what? I easily got that value in information and knowledge within the first 30 minutes of the first workshop. I listened to Dan Kennedy, my marketing mentor share his experience about a mistake he made (that I will now avoid) that cost him close to $50,000. Wow. Talk about a good investment! My numbers tell me that I invested $3,300 to save $50,000 – and that was just in the first 1/2 hour! Another fine investment if I do say so myself 🙂

Dan Kennedy and Jason M. Silverman at the 2008 Marketing SuperConference!

So – when was the last time you invested in YOU? Are you becoming concerned about all the recent fears regarding the economy? I certainly hope you are comfortable with your ability to market effectively, as that’s going to be the difference between the schools that can weather this storm and the schools that go out of business.

Many people know that I recently finished cleaning up the recordings of my Best Year Ever tele-coaching intensive course and am considering making it available to those interested in it. During this course, I personally walked my students through the most effective ways to turn their website into an automatic marketing machine, the 3 step system for jump-starting their new student count, how to avoid underpricing your services, and a whole bunch more. If you’re interested in these recordings as well as the written transcriptions, please send me an e-mail and I’ll get you all of the details.

Investing in Yourself…don’t ignore this lesson. Remember, your business will only improve when YOU improve.

Here’s to Massive Improvement and Massive Success!

Best Regards,

Jason M. Silverman

Executive Director / Marketing Director

POWerful Words Character Development

Nashville Update #2

Greetings from the Glazer Kennedy Marketing Super Conference!  Wow…what a day!

Today’s keynote speaker was none other than Gene Simmons – This man is brilliant.  I can honestly say that I was quite literally in AWE of what he’s accomplished and how much of a REAL, REGULAR GUY he really is.  I wish you could have been here.  It was like getting an MBA in 90 minutes.

Also, as promised, here’s a great opportunity for a few of our fast acting clients – I enjoyed some time with Dean Killingbeck from New Customers Now.  He runs some really cool promotions to help small businesses (like yours) to increase their lead flow and step up your enrollments.

 Dean K

This is Dean Killingbeck and I first thing this morning!
Dean told me he’s taking on a few more clients right now and I thought this would be a no-brainer for many of you…so…if you’d like to speak with him personally, please drop me an e-mail or comment on this post and I’ll forward your information to Dean and he can give you all the details.  You’ve gotta see some of the promotions he does…they’re AWESOME…and actually quite inexpensive!
Alright – it’s time for me to go to bed…we’ve got a LONG DAY tomorrow – lotsa learning!
And don’t forget, if you’re in New England, Dr. Robyn will be appearing once again as Rosie Alvarez in Bye, Bye Birdie in Randolph, MA
Have a Powerful day!
Jason M. Silverman

Checking in from Nashville, TN

Greetings All~

I’m here at the Gaylord Opryland Hotel in Nashville, TN for the Dan Kennedy Marketing SuperConference!  This place is amazing – it’s HUGE…I have to say that it makes the MGM Grand in Las Vegas feel small 🙂

opryland

 This picture was taken INSIDE!  It’s like a mini-city here!

I thought I’d check in and say hello and let you know that I’ll be coming back with some amazing new information for all of our Powerful Words Clients…case in point, I met some people on the plane down here that I believe could help you to continue to grow your schools…more info about that in my next post.  Gotta go to bed – we have an early start tomorrow!

Have a Powerful Day!

Jason M. Silverman

Powerful Words Character Development

Dr. Robyn is a STAR!!

Wow! I had the most amazing weekend ever! As many of you know, our very own Dr. Robyn Silverman took on the role of Rosie Alvarez in Bye, Bye, Birdie…and I gotta tell ya…she was AWESOME!

I had the pleasure of watching the show on Friday night, Saturday night, and Sunday afternoon and it seems that it just keeps getting better and better. Now, I know that my wife is a spectacular singer, however, her performances were showstopping!

Here’s a youtube clip of one of her numbers…please understand that the video and sound quality DOES NOT DO HER JUSTICE in any way shape or form!

Enjoy!

Jason M. Silverman
Powerful Words Character Development

Cool Tool to Build Traffic and Google Rankings!

I am always on the hunt for marketing systems that will make my life easier and our business stronger. Over the years I’ve invested a nice chunk of change to test drive a host of different tools and today, I’d like to share one with you that absolutely LOVE!

About 6 months ago while at one of my Master Mind Meetings, one of my friends told me about a service called “SubmitYourArticle.com” He told me that he had been using it to help build traffic to his site as well as increase his online presence in Google. Like most other things I hear, I was pretty skeptical – most things, I’ve learned, are usually NOT what they claim to be. So…I did nothing…except file the information away in the back of my mind.

Now, fast-forward 5 months…Dr. Robyn and I are having a conversation about our plans for growth and one of the points on the agenda is to start using Article Marketing as a tool for Powerful Words as well as some of our other interests. For those of you who don’t yet know about article marketing – it’s pretty straight forward – there are a zillion different “article banks” on the internet that provide Free articles to anybody that want them (folks with websites, newsletters, ezines, etc.).

Now, you might be wondering why giving away articles would help grow a business or an internet presence…well – the beauty of all of the articles you provide is the little resource box at the end. You know…the one that says;

“Dr. Robyn Silverman is a child development specialist, success coach, and parenting expert. Known as “The Character Queen,” she’s the creator of the Powerful Words Character Toolkit, a character-building program for children’s activity centers and families. For more information, or to contact Dr. Robyn, please visit http://www.DrRobynSilverman.com or to take part in her Powerful Parenting Blog, visit http://www.DrRobynsBlog.com

This little box provides links back to your site which generates traffic…and hopefully interested prospects!!!

I started to research all of the different article banks on the internet and my mind started to swim – there are a gazillion of ’em. The time I’d spend submitting to all of them would prohibit me from doing anything else…so…I took a good look at submityourarticle.com and fell in love with it. I won’t bore ya with all of the details about how it works…if ya wanna learn about that – simply click on the link and check it out (I strongly urge anybody that wants more webtraffic, more google rankings, more clients, and more profit to do so IMMEDIATELY!), however, I will share some interesting statistics with you:

sumbityourarticle

We started using the service on March 1st 2008. So far, we’ve submitted 5 articles (you’re permitted to submit 8 per month). These are our results:

The 5 articles have been re-published 90 times. The 5 articles have been viewed (only on the one site we submitted them) 200 times. 64 people have subscribed to Dr. Robyn’s Free Article Feed!

If you want to see the results for yourself – simply go to google and enter “dr robyn silverman” and see how many pages pop up!

How would something like this help you? Well…imagine a parent searching for an activity for their child – they google something like “your town gymnastics” or “your town martial arts” or “your town dance”, etc. Now imagine that when they googled, they saw 10-15 pages of listings of different articles you’ve written…makes you an expert, doesn’t it? Odds are, they’ll click over to your school’s website…hopefully it’s a prospecting site that captures their information, and immediately and automatically starts the marketing process! (wow..this is a whole different post for another day)

In any case, we are firm believers that this service is helpful – make your own decision – I’m sure you’ll find it insightful!

best regards,

Jason M. Silverman

POWerful Words Character Development